Instagram is the go-to platform for all new businesses, especially for influencer marketing. Statistics from January 2018 shown that 78 percent of the influencers are utilizing the Instagram to collaborate with the international brands. Whereas the other influencers are utilizing the potential of other social media platforms (4% of YouTube, 16% of Blog, 2% of Facebook and 1% of Pinterest).
A study by Quintly has shown that Instagram increases the interaction rate as compared to the other social media channels. However, finding the right influencer for your business is no easy task. You certainly cannot gain the traction og a positive invluencer however if you target the wrong influencers then disaster is sure to follow.
Finding the most suitable influencer in your niche can be challenging. That is why this article will share four ways through which you can find the right influencer for your brand.
Know your business goals:
Knowing your business goals very clearly is the first step towards finding the best suitable influencer for your business. Rather than diving into the vital metric details such as the number of followers, reach, and engagement rate, etc. Sit back and determine if you do need an influencer marketer and how you intend to benefit from it.
Why would you need Influencer Marketing?
What specific objectives do you want to achieve through influencer marketing? There should be three primary goals when it comes influencer marketing:
- Increasing brand awareness
- Generating qualified leads and sales
- Increase your following on Instagram
Your choice of influencers should be based on these three objectives. An Instagram page would require you to conduct some contest or quizzes to engage the audience following your page. You can also utilize influencers to market your contests and by doing so you will essentialy double the engagement rate (You’ll tract the influencer’s followers too). So partner up with the right influencers who possess your desired target audience.
Know if a influencer fits your Brand’s personality:
Having a clear idea about your influencer’s strategy is important for your business. For example, A known traveling blogger can better guide and promote the best internet service provider for a specific area based on their personal experiance. He can present a comparison between Cox and Mediacom internet services in Las Vegas performing a comparison between the various Cox packages and Mediacom service offerings. Whereas this form of particular bloggers can also promote the traveling gears and gadgets which can be helpful while traveling.
Aim for an increase in engagement rate:
Engagement is one of the most important metrics for Instagram influencer marketing. The engagement rate of an average Instagram influencer was 4.36% back in 2017, whereas the new influencers with less than 1000 followers were observed to have the highest engagement rate which is of 8 percent.
Investigate the blog:
This may come strange to you but the higher the following the lower the engagement rate will be. The high number of followers metric can be misleading sometimes as popularity does not always result in a high conversion rate or engagements. So always make sure to authenticate the originality of engagement rate. Analyze the comments, see how active and original the followers are. Most of the fake influencers have vague type of comments such as “Nice dress” or “looking, nice dear”. Comments containing emojis are often fake. Whereas the comments containing “Word of mouth” and reactions are often original and meanigful.
It is always best practice to persuade the Instagrammers who are already engaging with your brand. They can be the potential influencers you have been looking around for. Hashtags related to your brand can help you out big time in this regard. Hashtags acts as keywords similar to how search terms function within a search engine. I’d highly suggest you to not utilize high-density hashtags. You must be asking why? Well, the explanation is very simple. If you will search #organic you will have the number of results and digging deeper is where it gets difficult whereas if you utilize keywords like #organicfood #organicstores #organicrestaurant the hashtage becomes more unqiue thus narrowing results and delivering the desired visibility.
Make use of an influencer platform:
All the above methods are manual and require research. Fortunately, there are influencer platforms available which can help you find the best suitable influencer for you. The following are few popular influencer platforms that one should look into:
Influencer Campaign Management Via Influencer Platforms:
You can find the most influencer for your niche using different sets of parameters such as the number of followers, type of followers, the experience of blogger, etc. These platforms also allow you to manage different influencer marketing campaigns. You can manage hashtags, influencer’s payments, social media mentions, contest details, and everything about the campaign’s timeline through these platforms.
These platforms also allow you to keep track of the analytics like reach, views, engagement rate, conversion rate, Return on investment and URL tracking, etc. You can also generate weekly, monthly and daily reports to keep track of the success of your campaign. Real-time analytics require a good internet connection. An unreliable internet connection will certainly wont let you analyse the data effectively. Visit here to find yourself the most reliable of all internet service providers in your area.
You can find the best suitable influencer for your brand through these four ways. Hope the article has been of great help to your Instagram influencer marketing strategy.
Author Bio:Saira A is a content strategist at Spectrum Voice and has keen interest in technology and sports. She absolutely enjoys educating people out of her experience. She is constantly writing to enable her readers to achieve their set goals in SEO, Content Marketing, Influencer Marketing, PPC, SMM and Affiliate Marketing.