Enhancing the Website Experience to Boost E-commerce Sales

The e-commerce industry is growing at a considerable pace every day. That also means that new brands are entering the market daily, and it, in turn, increases competition. With recent technological advancements, your e-commerce website can be the perfect salesman.

Your website can be your best asset by providing a good user experience and a seamless shopping experience. Use your website’s appearance, design, and usability to match your products and other content. A wrong website design can negatively impact your store’s sales. A streamlined website can provide your customers with what they want, which in turn will have a positive effect on your sales.

Providing good content and acting upon feedback is crucial for creating a good User Experience (UE) for your e-commerce website. A robust web design can give your brand a strong market presence.

Read on to learn more about enhancing your e-commerce website experience to boost sales.

Tips for improving website design to boost e-commerce sales

Here are a few tips that you can use to improve your website design and user experience for boosting store sales:

1.Redesign the website according to digital trends.

New digital and website trends, such as 360-degree photographs or technologies like Natural Language Processing (NLP), are always coming up in these fast-paced times. Keep up with them to increase the trustworthiness of your website. These new features and technologies can instantly connect products and customers.

Provide visually appealing elements in your e-commerce store to attract new customers. Make your customers feel comfortable by providing a seamless website experience and, in turn, make more sales.

2.Provide plenty of whitespace on your website.

According to a study by Crazy Egg, white spaces around product texts and titles are more effective at catching users’ attention by 60%. These whitespaces also bring focus to your website’s content and features. It makes your website seem more open, focused, and legitimate.

Store sales increase when white spaces let customers focus primarily on your products. You can convey a strong message through a website with plenty of whitespace if your products match the theme. Providing a visually appealing, minimalist website experience makes customers spend more time in your store.

3.Optimize the page speed.

With the boom in electronic gadgets like mobile phones and tablets, shoppers come online from all platforms. Waiting for an e-commerce website to load fully is a frustrating situation that online shoppers often find themselves in.

According to a study, as many as 70% of customers say page load time affects their buying decisions from an online store. To improve the website loading time, compress your product images and make them smaller.

Lower product images take much less time to reload and attract new customers. Use product pictures and visual elements intelligently to feature a seamless website experience and positively impact your business.

4.Retarget existing customers through ads and emails.

It’s more profitable to sell products to old customers who have already used your products than to find new customers daily. Take note of your successful marketing campaigns and re-apply those to existing customers.

Two great ways to retarget pre-existing customers are email campaigns and showing advertisements.

Use Google ads as they can retarget your old customers easily. These people will have the most genuine reactions to your advertisement. That also means more sales and more revenue for your business.

5.Optimize your website for mobile users.

With the recent increase in the usage of the internet, more and more people are surfing the internet and shopping using their mobile phones. Not optimizing your website for mobile phone usage can bring huge losses.

Your website experience should be responsive to market demands. By providing a seamless user experience to mobile users, your website will increase customer trust and drive sales.

Conclusion

Setting up a good e-commerce website isn’t easy, requiring research, planning, and cautious execution. Start with simple chores first, like optimizing your website for mobile users.

We also understood how using whitespace around your e-commerce product pictures, text, and descriptions can force your customers to focus mainly on your products. Move on to more complex tasks like email marketing, advertising, and retargeting later.

So don’t wait and use this blog to discuss your website experience with your web designer and graphic designer to revamp your website and attract new customers daily. A good website experience can make your e-commerce store go a long way.

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